Lars has an extensive background in strategy, leadership & sales. For the last 15 years Lars has served in leading positions with EF Education, Scandlines and Manpower. Recently he held the position as Managing Director for Proffice – a staffing company with a turnover of 4 billion Sek – which is listed on the OMX Nordic stock exchange. Today he sits on several different boards and is the founder of E Hotels. Lars enjoys skiing and traveling to new destinations all over the world.
Sofia is a film producer and founder of Racoon Productions with extensive experience in marketing and producing commercials She loves everything Italian: The Amalfi coast, Maserati, Pasta and Primitivo wine Creative Director of Elle-Elle
